Madelaine Petsch Strips Down in SKIMS Cotton Collection Ad

Joanna Elizabeth


Published September 5, 2023

Madelaine Petsch SKIMS Cotton 2023 Ad Campaign
Madelaine Petsch stars in SKIMS Cotton Collection 2023 campaign. Photo: Stevie Dance

Madelaine Petsch emerges as the face of SKIMS‘ latest Cotton Collection campaign. The redhead actress is known as Cheryl Blossom from Riverdale, which recently wrapped its final season. The Gen-Z icon is a staple of the red carpet and social media. In the images, she is the ideal embodiment of SKIMS’ sensuous yet approachable aesthetic.

Madelaine Petsch for SKIMS Cotton Collection 2023 Campaign

“When I wear SKIMS I feel sexy and comfortable,” shares Madelaine Petsch. “I had such a good time on set and felt really confident in my SKIMS, the Cotton Collection is the softest loungewear.”

Madelaine Petsch SKIMS Underwear Cotton 2023 Ad Campaign
Madelaine Petsch showcases SKIMS’ most sensual yet comfy pieces. Photo: Stevie Dance

Captured through the lens of photographer Stevie Dance, Petsch turns heads. Previously, the actress fronted the buzzy Disney x Givenchy campaign. Amid a palette of cool tones, the imagery ranges between soft and modern, minimal yet glam. The featured pieces—bralettes, bodysuits, loungewear, and underwear—stand out against a studio backdrop.

Madelaine Petsch SKIMS Cotton Collection Pink Outfit 2023 Ad
Looking pretty in pink, Madelaine Petsch fronts a new SKIMS campaign featuring cotton pieces. Photo: Stevie Dance

The SKIMS Cotton Collection itself invites the audience to rethink their relationship with classic cotton underwear. Updated with color-blocked details and the revival of a coveted pink hue, the Cotton Collection pays homage to classic comfort while nodding to current trends.

Madelaine Petsch SKIMS Bodysuit Cotton 2023 Photoshoot
The Riverdale star shows her figure in SKIMS’ sleek bodysuit for its Cotton Collection ad. Photo: Stevie Dance

SKIMS, co-founded by Kim Kardashian and Jens Grede, has consistently made headlines in underwear, loungewear, and shapewear. In the past, SKIMS has captivated audiences with collections featuring a range of swimwear and shapewear. This latest collection, available on September 7th, adds a fresh chapter to its ongoing saga.

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