Madelaine Petsch emerges as the face of SKIMS‘ latest Cotton Collection campaign. The redhead actress is known as Cheryl Blossom from Riverdale, which recently wrapped its final season. The Gen-Z icon is a staple of the red carpet and social media. In the images, she is the ideal embodiment of SKIMS’ sensuous yet approachable aesthetic.
Madelaine Petsch for SKIMS Cotton Collection 2023 Campaign
“When I wear SKIMS I feel sexy and comfortable,” shares Madelaine Petsch. “I had such a good time on set and felt really confident in my SKIMS, the Cotton Collection is the softest loungewear.”
Captured through the lens of photographer Stevie Dance, Petsch turns heads. Previously, the actress fronted the buzzy Disney x Givenchy campaign. Amid a palette of cool tones, the imagery ranges between soft and modern, minimal yet glam. The featured pieces—bralettes, bodysuits, loungewear, and underwear—stand out against a studio backdrop.
The SKIMS Cotton Collection itself invites the audience to rethink their relationship with classic cotton underwear. Updated with color-blocked details and the revival of a coveted pink hue, the Cotton Collection pays homage to classic comfort while nodding to current trends.
SKIMS, co-founded by Kim Kardashian and Jens Grede, has consistently made headlines in underwear, loungewear, and shapewear. In the past, SKIMS has captivated audiences with collections featuring a range of swimwear and shapewear. This latest collection, available on September 7th, adds a fresh chapter to its ongoing saga.