SKIMS has enlisted social media music sensations Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE for its latest Shapewear campaign. Shot by photographer Vanessa Beecroft, the campaign showcases SKIMS’ new lines featuring the Everyday Sculpt Collection and an updated Seamless Sculpt Collection.
The SKIMS collection offers a range of shapewear pieces in neutral colors, including bodysuits, bralettes, and thongs, designed to empower women and make them feel comfortable and secure. The company also teamed up with SZA and White Lotus stars on standout campaigns.
Ice Spice for SKIMS Shapewear 2023 Campaign
Ice Spice, the famous redhead rapper, flaunts her curves in the new SKIMS Campaign. She also recently modeled for HEAVEN by Marc Jacobs spring 2023 and the adidas Ivy Park collection. She praised the brand for its ability to make her feel “extra snatched.”
RAYE for SKIMS Shapewear 2023 Campaign
The use of popular talent in SKIMS’ campaign aims to reinforce the brand’s impact on the shapewear category and to show that shapewear is for everyone. The Sculpt collections will be featured on SKIMS’ digital and social media platforms, and the designs are set to launch on April 27th.
PinkPantheress for SKIMS Shapewear 2023 Campaign
Pinkpantheress also expressed her excitement for the campaign, stating that the designs allowed her to try clothes she wouldn’t have worn before. At the same time, RAYE praised SKIMS for its inclusivity and representation. Nessa Barrett revealed that she loves wearing SKIMS shapewear on tour, which boosts her confidence before performing.