Lucy Hale Smolders in Hunkemoller Lingerie

Joanna Elizabeth

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Published October 28, 2021

Lucy Hale stars in Hunkemoller lingerie campaign.
Lucy Hale stars in Hunkemoller lingerie campaign. Photo: Hunkemoller / David Roemer

Actress Lucy Hale joins forces with Dutch lingerie brand Hunkemoller on a collaboration which is made for the confident and strong woman. The brown-haired star also appears in sizzling campaign images captured by David Roemer. A collection features classic black as well as teal blue and pink hues.

Sizes range from 70A-90G and 2XS-3XL. Designs include sheer bodysuits, bras, panties, bralettes, and more. Erin Walsh styles the shoot with glamorous makeup by Kelsey Deenihan and a wavy hairstyle by Kristin Ess.

Related: Lucy Hale Poses in Cool Girl Looks for Cosmopolitan

“I’m at this place in my life where I accept all parts of me, not just the good parts. The good, the bad, the ‘ugly’, and so to feel empowered in something that is vulnerable like lingerie, that is special to me. To be here, shooting pieces that I had a hand in designing and actually wearing them, that just shows I have come a long way and I hope that’s apparent through all of it – the collection, the imagery, the video,” Lucy shares about the collection.

Hunkemoller x Lucy Hale Campaign

Actress Lucy Hale collaborates with Hunkemoller on lingerie collection.
Actress Lucy Hale collaborates with Hunkemoller on lingerie collection. Photo: Hunkemoller / David Roemer
Posing with her dog, Lucy Hale models Hunkemoller Aria bodysuit.
Posing with her dog, Lucy Hale models Hunkemoller Aria bodysuit. Photo: Hunkemoller / David Roemer
Lucy Hale says the collaboration is about body positivity and accepting herself.
Lucy Hale says the collaboration is about body positivity and accepting herself. Photo: Hunkemoller / David Roemer
Dressed in black, Lucy Hale fronts Hunkemoller collaboration campaign.
Dressed in black, Lucy Hale fronts Hunkemoller collaboration campaign. Photo: Hunkemoller / David Roemer
Actress Lucy Hale wears lingerie set from Hunkemoller collaboration.
Actress Lucy Hale wears lingerie set from Hunkemoller collaboration. Photo: Hunkemoller / David Roemer

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