Loewe Taps Linda Evangelista for "Aura" Fragrance Campaign

Joanna Elizabeth

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Published October 10, 2013

Linda for Loewe – Supermodel Linda Evangelista gets enlisted for the new fragrance campaign for Spanish label Loewe’s “Aura” scent. The Canadian beauty was photographed by Juan Manuel Macarro and directed by Miguel Pérez Urrí in a print campaign and television spot. Linda wears a leather raincoat from the label in the advertising shot on the streets of Madrid with the tagline, “Either you have it or you don’t.”


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