As J.W. Anderson begins to show his first visions for Loewe, it is clear that the Irish designer is looking to bring a different approach to the brand. First with the logo change and then with this new campaign. The New York Times shared a look at Loewe’s first campaign from Anderson which features a… [Read More]
Penelope Cruz Fronts Loewe Spring/Summer 2014 Campaign
Penelope’s New Lowe Campaign – Spanish actress Penelope Cruz is back once again for the spring-summer 2014 campaign Loewe. The Madrid-based fashion label enlists Mert Alas and Marcus Piggott to shoot the dark-haired beauty in a refreshing color palette of whites and neutrals for the new season. Penelope models the Aia, Pillow, Amazona and Cubo… [Read More]
Sisters Penélope & Mónica Cruz Star in Loewe's "Cruz" Bag Ads
The Cruz Bag – Spanish leather wares label Loewe has teamed up with brand ambassador Penélope Cruz and her sister Mónica for a new bag named the Cruz. The duo worked on a re-edition of Loewe’s well-known Amazona bag, making it available in three different sizes with both polka-dot and plain versions. The campaign images… [Read More]
Loewe Taps Linda Evangelista for "Aura" Fragrance Campaign
Linda for Loewe – Supermodel Linda Evangelista gets enlisted for the new fragrance campaign for Spanish label Loewe’s “Aura” scent. The Canadian beauty was photographed by Juan Manuel Macarro and directed by Miguel Pérez Urrí in a print campaign and television spot. Linda wears a leather raincoat from the label in the advertising shot on… [Read More]
Penélope Cruz Returns for Loewe Fall 2013 Campaign by Mert & Marcus
Madrid Beauty – After appearing in the brand’s spring advertisements, Spanish actress Penélope Cruz is back once again for the fall 2013 campaign from Loewe. The Oscar-winning actress poses for Mert & Marcus in a series of images photographed on the rooftop of Casino de Madrid which overlooks the skyline of the city. Penélope wears… [Read More]