Kate & Lila Moss Join Forces for Fendi Peekaboo Ad

Joanna Elizabeth


Published April 5, 2024

Kate Moss Lila Fendi Peekaboo Bag 2024 Ad
Kate and Lila Moss stun for the Fendi Peekaboo bag 2024 ad campaign. Photo: Craig McDean

The iconic fashion house Fendi presents compelling generational style and timeless design in its 2024 Peekaboo bag campaign. The label enlists supermodel Kate Moss and her daughter, Lila Moss, for the advertisements.

Celebrating the legacy of the Peekaboo, introduced in 2008, the designer purse brand skillfully bridges classic and contemporary aesthetics. The campaign, lensed by photographer Craig McDean, showcases elegance through simplicity and subtle sophistication.

Kate Moss for Fendi Peekaboo 2024 Ad

The Fendi Peekaboo 2024 campaign captivates with Kate and Lila Moss, highlighting the iconic bag in neutrals.
The Fendi Peekaboo 2024 campaign captivates with Kate and Lila Moss, highlighting the iconic bag in neutrals. Photo: Craig McDean

Set against a blank backdrop that emphasizes their strong familial resemblance, Kate and Lila epitomize the essence of the Peekaboo’s design, being versatile, understated, and modern.

The mother-daughter duo is styled by Melanie Ward, donning turtleneck knits, tailored coats, and midi skirts in a neutral palette, echoing the bag’s timeless hues. The Peekaboo’s trapezoidal shape and distinctive twist lock, a brainchild of Silvia Venturini Fendi, remain the centerpiece.

Posing together, Kate and Lila Moss presents Fendi's Peekaboo collection for 2024 campaign.
Posing together, Kate and Lila Moss present Fendi’s Peekaboo collection for the 2024 campaign. Photo: Craig McDean

A dynamic accompanying film furthers the visual story, with rock and roll undertones adding an energetic dimension. The choice of music from Fendi juxtaposes the visual tranquility, suggesting that luxury can command a quiet presence and exude vibrancy through the creative direction of Ronnie Cooke-Newhouse.

Completing the campaign’s immersive experience are the beauty details. Peter Philips, the makeup artist, achieves a dewy glow that harmonizes with the campaign’s polished aesthetic.

Hair stylist Anthony Turner ensures that the models’s tresses reflect the effortlessness that the accessory embodies.

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