IWC Schaffhausen, a luxury watch brand, has joined forces with Gisele Bundchen by naming her its Environmental & Community Projects Advisor. The internationally renowned supermodel also contributed a foreword to the fourth edition of the company’s Sustainability Report.
IWC Watches – Gisele Bundchen – Announcement
I’m excited to partner with IWC on our shared purpose of protecting our planet. Our sustainability journeys both started with the realisation that we had a responsibility to do more. That we could use our voices and influence to make a positive impact on the environment and society. I look forward to working together with IWC to help leave a better future for generations to come.Gisele Bundchen
The fact that she is so well-known for her advocacy work on behalf of wildlife, biodiversity, and environmental issues makes this a perfect match. Gisele Bundchen appears wearing elegant timepieces made by a Swiss company in promotional photos for the brand.
Gisele Bundchen flaunts the IWC Portugieser Chronograph with a steel bracelet in another photograph while she is modeling a black button-up shirt. The modeling icon also appears in a short film called: Engineering Beyond Time while voicing the responsibility of preserving the planet.
In one photo, the blonde poses while wearing a white shirt while modeling the IWC Pilot’s Watch Chronograph 41 outfitted with a blue Miratex strap. The Miratex material is plastic-free and composed of plants and minerals for sustainability.
“Sustainability permeates our entire business – at all divisions, at all levels. It drives us to think smarter, to innovate and to take advantage of the opportunities that being a more responsible company creates. This sustainability report demonstrates our commitment to being transparent and sustainable. Unapologetically and without exceptions,” states Christoph Grainger-Herr, CEO of IWC Schaffhausen.