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You are here: Home / Fashion / Campaign / Gisele Bundchen Inspires With New Role for IWC Watches (Photos)

Gisele Bundchen Inspires With New Role for IWC Watches (Photos)

Published on July 28, 2022
Gisele Bundchen IWC Watches Campaign
Gisele Bundchen has been named IWC Watches Environmental & Community Projects Advisor. Photo: IWC

IWC Schaffhausen, a luxury watch brand, has joined forces with Gisele Bundchen by naming her its Environmental & Community Projects Advisor. The internationally renowned supermodel also contributed a foreword to the fourth edition of the company’s Sustainability Report.

IWC Watches – Gisele Bundchen – Announcement

I’m excited to partner with IWC on our shared purpose of protecting our planet. Our sustainability journeys both started with the realisation that we had a responsibility to do more. That we could use our voices and influence to make a positive impact on the environment and society. I look forward to working together with IWC to help leave a better future for generations to come.

Gisele Bundchen

Related: Gisele Bundchen is All Over the Burberry TB Monogram Summer 2022 Campaign

The fact that she is so well-known for her advocacy work on behalf of wildlife, biodiversity, and environmental issues makes this a perfect match. Gisele Bundchen appears wearing elegant timepieces made by a Swiss company in promotional photos for the brand.

Gisele Bundchen IWC Pilot's Watch
Supermodel Gisele Bundchen says she is excited to partner with the Swiss watch company. Photo: IWC

Gisele Bundchen flaunts the IWC Portugieser Chronograph with a steel bracelet in another photograph while she is modeling a black button-up shirt. The modeling icon also appears in a short film called: Engineering Beyond Time while voicing the responsibility of preserving the planet.

Gisele Bundchen IWC Portugieser Watch Campaign
Wearing the IWC Portugieser Chronograph, Gisele Bundchen poses for a new campaign. Photo: IWC

In one photo, the blonde poses while wearing a white shirt while modeling the IWC Pilot’s Watch Chronograph 41 outfitted with a blue Miratex strap. The Miratex material is plastic-free and composed of plants and minerals for sustainability.

IWC Pilot’s Watch Chronograph 41 Blue Miratex Strap
IWC Pilot’s Watch Chronograph 41 with Blue Miratex Strap. Photo: IWC

“Sustainability permeates our entire business – at all divisions, at all levels. It drives us to think smarter, to innovate and to take advantage of the opportunities that being a more responsible company creates. This sustainability report demonstrates our commitment to being transparent and sustainable. Unapologetically and without exceptions,” states Christoph Grainger-Herr, CEO of IWC Schaffhausen.

Filed Under: Campaign Tagged With: jewelry

  • Model : Gisele Bundchen
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