![H&M Holiday 2023 Ad Campaign](https://www.fashiongonerogue.com/wp-content/uploads/2023/10/HM-Holiday-2023-Ad-Campaign01.jpg)
H&M is ringing in the holiday 2023 season with a campaign that’s a toast to togetherness and a nod to iconic fashion. The advertising’s imagery and film are a family affair, featuring Mila Jovovich and her daughter Ever Anderson, Paloma Elsesser and her siblings, and models Malgosia Bela and Mona Tougaard with their respective families.
H&M Holiday 2023 Campaign
The spotlight is on the legendary ‘Le Smoking’ tuxedo, a menswear classic that’s been reimagined for women’s festive attire. The H&M holiday 2023 collection, set to launch on November 9, will be available in stores worldwide and online, offering a monochrome palette of black, white, and silver that’s as timeless as it is festive.
![Lauren and Chloe Nguyen wear little black dresses from H&M's holiday line.](https://www.fashiongonerogue.com/wp-content/uploads/2023/10/HM-Holiday-2023-Ad-Campaign12.jpg)
Photographed by Mikael Jansson with styling by Suzanne Koller, it captures the essence of the holiday season—coming together with loved ones dressed to the nines. The collection itself is a masterclass in balance. Long, lean silhouettes meet romantic volume, and tailored separates share the stage with party dresses.
![Milla Jovovich Family HM Holiday 2023 Ad Campaign](https://www.fashiongonerogue.com/wp-content/uploads/2023/10/Milla-Jovovich-Family-HM-Holiday-2023-Ad-Campaign.jpg)
Accessories haven’t been left behind. They’re all about high shine, featuring sparkling party bags, embellished shoes, and shimmering jewelry that elevate each outfit. Eliana Masgalos, Concept Designer at H&M, sums it up: “For the holiday season, we wanted to explore the dialogue between womenswear and menswear. The look and feel is classic yet edgy, ideal for celebrating with loved ones.”
![Mona Tougaard shows off sequin jackets with bows from H&M's holiday 2023 collection.](https://www.fashiongonerogue.com/wp-content/uploads/2023/10/HM-Holiday-2023-Ad-Campaign.jpg)
Key pieces include a tuxedo bandeau, a cropped sequin jacket with bow accents, and column skirts that make a statement. The trousers are long, wide, and full, while sculptural draping graces asymmetric jersey dresses and versatile tops.
![Paloma Elsesser models with her brother and sister in H&M's holiday 2023 collection.](https://www.fashiongonerogue.com/wp-content/uploads/2023/10/HM-Holiday-2023-Ad-Campaign08.jpg)
In a year where H&M has already made waves by announcing its Rabanne collaboration and expanding its beauty line, this Holiday 2023 collection feels like a captivating way to look towards the year’s end.
![Malgosia Bela poses with her son Jozef in a tuxedo shirt and sequined skirt from H&M.](https://www.fashiongonerogue.com/wp-content/uploads/2023/10/HM-Holiday-2023-Ad-Campaign04.jpg)
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