H&M’s Holiday 2023 Campaign Embraces Seasonal Chic

Joanna Elizabeth

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Published October 19, 2023

H&M Holiday 2023 Ad Campaign
H&M unveils holiday 2023 campaign. Photo: Mikael Jansson

H&M is ringing in the holiday 2023 season with a campaign that’s a toast to togetherness and a nod to iconic fashion. The advertising’s imagery and film are a family affair, featuring Mila Jovovich and her daughter Ever Anderson, Paloma Elsesser and her siblings, and models Malgosia Bela and Mona Tougaard with their respective families.

H&M Holiday 2023 Campaign

The spotlight is on the legendary ‘Le Smoking’ tuxedo, a menswear classic that’s been reimagined for women’s festive attire. The H&M holiday 2023 collection, set to launch on November 9, will be available in stores worldwide and online, offering a monochrome palette of black, white, and silver that’s as timeless as it is festive.

Lauren and Chloe Nguyen wear little black dresses from H&M's holiday line.
Lauren and Chloe Nguyen wear little black dresses from H&M’s holiday line. Photo: Mikael Jansson

Photographed by Mikael Jansson with styling by Suzanne Koller, it captures the essence of the holiday season—coming together with loved ones dressed to the nines. The collection itself is a masterclass in balance. Long, lean silhouettes meet romantic volume, and tailored separates share the stage with party dresses.

Milla Jovovich Family HM Holiday 2023 Ad Campaign
Milla Jovovich and family pose in H&M Holiday 2023 advertising campaign. Photo: Mikael Jansson

Accessories haven’t been left behind. They’re all about high shine, featuring sparkling party bags, embellished shoes, and shimmering jewelry that elevate each outfit. Eliana Masgalos, Concept Designer at H&M, sums it up: “For the holiday season, we wanted to explore the dialogue between womenswear and menswear. The look and feel is classic yet edgy, ideal for celebrating with loved ones.”

Mona Tougaard shows off sequin jackets with bows from H&M's holiday 2023 collection.
Mona Tougaard shows off sequin jackets with bows from H&M’s holiday 2023 collection. Photo: Mikael Jansson

Key pieces include a tuxedo bandeau, a cropped sequin jacket with bow accents, and column skirts that make a statement. The trousers are long, wide, and full, while sculptural draping graces asymmetric jersey dresses and versatile tops.

Paloma Elsesser models with her brother and sister in H&M's holiday 2023 collection.
Paloma Elsesser models with her brother and sister in H&M’s holiday 2023 collection. Photo: Mikael Jansson

In a year where H&M has already made waves by announcing its Rabanne collaboration and expanding its beauty line, this Holiday 2023 collection feels like a captivating way to look towards the year’s end.

Malgosia Bela poses with her son Jozef in a tuxedo shirt and sequined skirt from H&M.
Malgosia Bela poses with her son Jozef in a tuxedo shirt and sequined skirt from H&M. Photo: Mikael Jansson

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