HEAVEN by Marc Jacobs introduces its spring-summer 2021 campaign, marking the collection’s second season. Inspired by subcultures of the 90s and beyond, designs focus on casual looks with colorful teddy bear motifs. Photographed by Harley Weir, the cast includes models Kate Moss, Lily McMenamy, and Georgia Palmer. Stylist Danielle Emerson highlights branded hoodies, knit dresses, and graphic tees. Captured against a vibrant backdrop or outdoors, the images deliver nostalgia with their soft lighting. The heavenly creatures get accessorized with rabbit ears, angel wings, and even a devil tail.
“This season, HEAVEN continues to reference the original inspirations of the Marc Jacobs brand, with an added focus on the contradictions that have colored alternative scenes around the world for generations: delinquent daydreamers, strip malls, sugar comas, suburban joyrides, and all those who have traversed the Marc Jacobs orbit for the past 30 years,” the press release reads.