Rag & Bone is relaunching its D.I.Y. Project which originally debuted in the spring of 2011. For 2018, the New York-based brand enlists Hailey Baldwin as the first face of the campaign. Rather than tapping a photographer, Rag & Bone gave models the mission of shooting the images themselves for a unique interpretation. Hailey’s images feature the blonde wearing grey and white t-shirts with slim-fit jeans. The D.I.Y. Project will also include Bella Hadid, Alek Wek, Paris Jackson and Ashley Graham.
Campaign: Hailey Baldwin for Rag & Bone D.I.Y. Project