Gucci Spring 2024 Campaign: New Faces Take the Spotlight

Joanna Elizabeth

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Published January 8, 2024

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Updated January 9, 2024

Gucci Spring 2024 Campaign
Gucci unveils its spring 2024 campaign, featuring a bold ensemble of blazers and statement accessories. Photo: David Sims

Gucci’s spring-summer 2024 Ancora campaign ushers in a fresh breeze of creativity under the creative direction of Sabato De Sarno. Making a bold statement with a minimalist backdrop, the campaign, immortalized by David Sims’ lens, introduces five fresh-faced models.

Gucci Spring/Summer 2024 Campaign

Denim meets sophistication in Gucci's spring 2024 campaign, featuring models Ana Rossolovich, Fadia Ghaab, Jiahui Zhang, Nyajuok G, and Violet Hume.
Denim meets sophistication in Gucci’s spring 2024 campaign, featuring models Ana Rossolovich, Fadia Ghaab, Jiahui Zhang, Nyajuok G, and Violet Hume. Photo: David Sims

Ana Rossolovich, Fadia Ghaab, Jiahui Zhang, Nyajuok G, and Violet Hume—the latter the daughter of supermodel Kristy Hume—bring a raw and genuine presence to the visuals. The campaign weaves together the vibrancy of neon green, burgundy red depth, navy blue sophistication, and classic black’s timeless elegance.

The Gucci spring 2024 campaign features a vibrant mix of neon and leather, encapsulating the season's electric essence.
The Gucci spring 2024 campaign features a vibrant mix of neon and leather, encapsulating the season’s electric essence. Photo: David Sims

Originally presented last September, the Ancora collection is a canvas where individuality plays with fashion. Styled by Alastair McKimm, each piece, from the branded hoodies to the leather separates and from the daring shorts to the relaxed baggy jeans, is designed to resonate with the wearer’s own sense of self.

Violet Hume poses in sleek sunglasses and leather bag for Gucci's Ancora spring-summer 2024 campaign.
Violet Hume poses in sleek sunglasses and a leather bag for Gucci’s Ancora spring-summer 2024 campaign. Photo: David Sims

The luxury designer brand invites women to engage with fashion personally, celebrating freedom and confidence. With art direction by Riccardo Zanola, the campaign’s understated makeup by Lucia Pieroni, and effortless hair by Duffy Sas blends luxury with realeness.

Fadia Ghaab takes the spotlight in Gucci's Ancora spring-summer 2024 collection.
Fadia Ghaab takes the spotlight in Gucci’s Ancora spring-summer 2024 collection. Photo: David Sims

Ancora, which is Italian for again, hints at the timeless appeal of these Gucci pieces, encouraging a renaissance of personal style that celebrates the enduring power of self-expression. Beyond its ready-to-wear, Gucci also recently unveiled its Valigeria 2024 campaign starring Ni Ni.


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