Gucci Fall 2023 Campaign: Vittoria Ceretti Mixes Eras

Joanna Elizabeth


Published August 31, 2023


Updated September 1, 2023

Gucci Fall 2023 Campaign
Vittoria Ceretti stars in Gucci fall-winter 2023 campaign. Photo: David Sims

Gucci’s fall-winter 2023 campaign is a compelling fusion of past and present, featuring Vittoria Ceretti, staged against the distinctive canvas of a green backdrop. Photographed in Milan by David Sims, the Italian model is magnetic as she embodies the essence of the House’s creative vision.

Gucci Fall/Winter 2023 Campaign

The iconic Horsebit Chain bag gets a modern update, stealing the spotlight in Gucci's fall campaign.
The iconic Horsebit Chain bag gets a modern update, stealing the spotlight in Gucci’s fall campaign. Photo: David Sims

The Gucci fall 2023 collection brings together relaxed denim, button-up shirts, pencil skirts, and sweaters, underscored by the signature double G belts. A crystal-embellished bra offers a touch of glitz, indicative of the Italian brand’s flair for unexpected details. Yet, it is the reissued Gucci Horsebit Chain bag that truly commands attention.

Vittoria Ceretti exudes effortless elegance in Gucci fall 2023 campaign.
Vittoria Ceretti exudes effortless elegance in Gucci fall 2023 campaign. Photo: David Sims

The Horsebit Chain bag is a modern update on an iconic piece first introduced in Tom Ford’s fall-winter 2003 collection. This new iteration presents the oversized Horsebit—an emblematic detail originally crafted by Aldo Gucci in 1953 as a loafer embellishment—in a fresh, forward-looking context.

Gucci spotlights jeans for fall-winter 2023 campaign.
Gucci spotlights jeans for fall-winter 2023 campaign. Photo: David Sims

Alongside this striking autumn collection, Gucci also gave us a glimpse of its stylish fall sunglasses and turned heads with its evocative Ode to Love campaign. The bag has evolved to include a double shoulder strap and comes in a range of materials, including padded leather, shearling, crystal, and contrasting leather options.

Gucci Bra Fall 2023 Campaign
The crystal-embellished bra from Gucci’s Fall 2023 collection is the unexpected glam piece of the season. Photo: David Sims

Ceretti introduces new ways of sporting the bag—whether carried by hand, slung over the shoulder, or used as a clutch. She artfully highlights how the Horsebit Chain bag transcends eras. It embraces the beauty of a style deeply rooted in its own history while presenting a contemporary twist.

Incorporating elements from various eras of its storied legacy, Gucci’s fall 2023 campaign proves that the brand is adept at both honoring its heritage and pushing the envelope.

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