Coach commemorates Mother’s Day with the “I Got It From My Mom” campaign, which stars brand ambassador Jennifer Lopez, actress Tommy Dorfman, and Jessica Kelly Basquiat, Jean-Michel Basquiat’s niece. Signature bags such as the Pillow Tabby and Madison shoulder bag are featured in the photographs.
Coach Mother’s Day 2022 Campaign
For the advertisements shot by photographer Joshua Woods, Tommy poses with her mother, Cathy, in matching outfits, including plaid prints, denim, and shift dresses. Jennifer can be seen in another image wearing a red jacket and wide-leg jeans, as well as the Pillow Tabby in blue.
Related: Jennifer Lopez, Megan Thee Stallion Front Coach Spring 2022 Campaign
The Madison shoulder bag in white is also modeled by JLO, who wears a houndstooth print coat with slip-on sandals. Meanwhile, Jessica Kelly and her daughter Emma pose in denim outfits with a lilac purple bag. All the images celebrate loved ones and style inspiration.
“This Mother’s Day, we wanted to recognize all the ways mothers inspire and shape us,” shares North America Brand President and Chief Marketing Officer of Coach Sandeep Seth. “We also wanted to celebrate the joy found in the things we pass from one generation to another, and our brand’s role in creating special memories for our customers over the years.”
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