Launched in June, Yalea, an eyewear brand from De Rigo Group, taps supermodels Cindy Crawford and Bianca Balti as the faces of its fall-winter 2021 campaign. Images captured by Vincent Peters feature the beauties in optical and sunglass frames. The brand is dedicated to women and combines the freedom of expression with independent fashions.
In one shot, Bianca and Cindy pose together in metal frames while wearing open shoulder tops. Another image shows Cindy showing off her trademark smile with a tortoise style. A short film also includes the women in motion, set to an upbeat tune.
Describing the campaign stars, the press release states: “Two internationally-renowned models – differing in age and style – but both expressions of harmony between exterior and interior beauty. Two women committed to promoting a conscious, independent and attentive take on femininity, in keeping with the values that characterize Yalea.”