Chanel has cast Charlotte Casiraghi, a Monaco royal, as the face of its pre-fall 2022 campaign. SMITH has photographed and filmed the brand ambassador for the collection. The brunette beauty wears looks that are effortlessly chic such as quilted denim, tweed suits, and elegant dresses from the season, which are now available in boutiques.
Chanel Pre-Fall/Winter 2022 Collection Campaign
In one photograph, Charlotte Casiraghi can be seen lounging in a black dress that has a bow and delicate lace detailing at the neckline. In another picture, she is seen looking into the mirror while wearing a quilted jacket and a necklace with a pendant on it. “Charlotte embodies the Chanel allure in a very authentic and natural way, all while remaining true to her own world,” Chanel creative director Virginie Viard shares.
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For the CHANEL Fall-Winter 2022/23 pre-collection campaign, House ambassador and spokesperson Charlotte Casiraghi embodies the pre-collection in settings and landscapes that are familiar to her, wearing a wardrobe of everyday essentials that leaves room for interpretation and reappropriation.
Chanel
The royal also wears a long coat, high-waisted pants, and a button-up shirt, all of which are accessorized with layered belts. Charlotte Casiraghi poses by the water in a dreamy short film while the music from “Phantom” by Sir Alice plays in the background.
