Chanel 2023 Eyewear Campaign: A Disco Throwback

Joanna Elizabeth


Published May 5, 2023

Chanel 2023 Eyewear Campaign
Chanel debuts 2023 Eyewear campaign inspired by retro style. Photo: Karim Sadli

For its 2023 Eyewear campaign, Chanel takes us on a nostalgic journey back to the disco era. Captured through the lens of photographer Karim Sadli, the images and film transport us to the 70s with artistic expression and cosmopolitan flair.

Starring models Vivienne Rohner (who also fronted the pre-spring collection) and Hyunji Shin, alongside the iconic musician Niles Rodgers, the polaroid-inspired snapshots exude a captivating charm.

Chanel 2023 Eyewear Campaign

Drawing inspiration from the disco clubs that once defined the cultural landscape, the Chanel 2023 Eyewear collection showcases a range of designs that seamlessly blend vintage aesthetics with contemporary appeal.

Chanel's 2023 Eyewear campaign pays homage to the cosmopolitan art scene.
Chanel’s 2023 Eyewear campaign pays homage to the cosmopolitan art scene. Photo: Karim Sadli

From oversized frames that exude an air of confident nonchalance to delicate butterfly frames that add a touch of femininity, these sunglasses make a bold statement. The square optical frames in playful pink hues offer a fresh take on a classic shape, while the shield silhouettes bring a touch of fashion-forward allure.

Chanel 2023 Sunglasses Campaign
Hyunji Shin shines in Chanel’s latest eyewear campaign. Photo: Karim Sadli

Chanel continues to assert its dominance in the world of accessories, following recent successes such as the J12 watch and Chanel 22 bag campaigns. With each release, the iconic fashion house reaffirms its unwavering commitment to craftsmanship and innovation, captivating the hearts of fashion enthusiasts worldwide.

Chanel Eyewear Pink Glasses 2023
Model Vivienne Rohner fronts Chanel 2023 Eyewear campaign. Photo: Karim Sadli
Chanel Eyewear 2023 Polaroids
From oversized frames to delicate butterflies, Chanel’s eyewear captures the spirit of party fashion. Photo: Karim Sadli

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