Chanel has a new ambassador for its iconic Chanel 22 bag, and it’s none other than Jennie Kim from BLACKPINK! The gorgeous K-Pop artist is the latest face of the luxury bag and was captured in images and a film by the talented Inez & Vinoodh in Seoul, Korea.
Chanel 22 Bag Campaign with Jennie Kim
Jennie Kim is no stranger to the world of Chanel, having previously posed for the brand’s Coco Crush fine jewelry ads as well as their Coco Neige collection. She now adds the Chanel 22 handbag to her impressive resume of collaborations with the fashion house.
In one shot, Jennie can be seen donning a playful polka-dot dress while sporting the coveted bag. In another, she’s captured in a striking feather-embellished ensemble that’s paired with fishnet stockings, showing off her fashion-forward style.
But it’s not just about the bag, as Jennie shares the significance of the number 22 in her life. “My first solo came out when I was 22 and we started our new world tour with BLACKPINK in 2022. To me, 22 means a new beginning,” she states.
The Chanel 22 purse has previously been worn by top models and actresses such as Lily Rose-Depp, Whitney Peak, and Margaret Qualley, and now adds Jennie Kim to their impressive roster of ambassadors.