Jennie Flaunts Chanel 22 Bag with Fashionable Looks

Joanna Elizabeth


Published April 3, 2023

Jennie Kim Chanel 22 Bag Ad Campaign
Jennie stars in Chanel 22 bag campaign. Photo: Inez & Vinoodh

Chanel has a new ambassador for its iconic Chanel 22 bag, and it’s none other than Jennie Kim from BLACKPINK! The gorgeous K-Pop artist is the latest face of the luxury bag and was captured in images and a film by the talented Inez & Vinoodh in Seoul, Korea.

Chanel 22 Bag Campaign with Jennie Kim

Jennie Kim is no stranger to the world of Chanel, having previously posed for the brand’s Coco Crush fine jewelry ads as well as their Coco Neige collection. She now adds the Chanel 22 handbag to her impressive resume of collaborations with the fashion house.

Jennie Chanel 22 Bag Polka Dot Dress
Jennie Kim from BLACKPINK wears a polka dot dress with the iconic Chanel 22 bag in new campaign. Photo: Inez & Vinoodh

In one shot, Jennie can be seen donning a playful polka-dot dress while sporting the coveted bag. In another, she’s captured in a striking feather-embellished ensemble that’s paired with fishnet stockings, showing off her fashion-forward style.

But it’s not just about the bag, as Jennie shares the significance of the number 22 in her life. “My first solo came out when I was 22 and we started our new world tour with BLACKPINK in 2022. To me, 22 means a new beginning,” she states.

Jennie Chanel Collage 22 Bag 2023 Ad
Posing in a collage, Jennie fronts Chanel 22 bag campaign. Photo: Inez & Vinoodh

The Chanel 22 purse has previously been worn by top models and actresses such as Lily Rose-Depp, Whitney Peak, and Margaret Qualley, and now adds Jennie Kim to their impressive roster of ambassadors.

Recent Updates


Zendaya Enchants in Lancôme Idôle L’Eau de Toilette Ad

Lancôme's latest fragrance advertisement for Idôle L’Eau de Toilette features their brand ambassador, Zendaya. The campaign captures the essence of ...

Valentino Escape 2024 Collection: A Summer of Relaxation

The Valentino Escape 2024 capsule collection embraces a relaxed yet vibrant aesthetic, perfect for a luxurious coastal getaway captured by ...

Hailey Bieber’s Rhode Pocket Blush is a Beauty Must-Have

Hailey Bieber enters the spotlight, unveiling Rhode's latest innovation: the Pocket Blush. This campaign places Bieber front and center, capturing ...

Zimmermann Resort 2025: An 80s Fashion Fantasy

Zimmermann's resort 2025 collection is a vibrant homage to the eclectic fashion of the 1980s, merging nostalgic elements with modern ...
Chanel Pre-Fall 2024 Featured

Chanel Pre-Fall 2024 Campaign: British Chic & Iconic Tweeds

Chanel’s pre-fall 2024 Métiers d'Art collection campaign embraces iconic British style, merging it with the house’s timeless French elegance. Models ...
Zoe Barnard Harpers Bazaar Featured

Zoe Bernard Basks in Sun-kissed Styles for Harper’s Bazaar

Captured by David Roemer (Atelier Management) in the sun-drenched locales of Cabo San Lucas, Zoe Barnard shines in the summer ...