Calvin Klein Home introduces its Spring 2024 collection with a fresh advertising campaign featuring actress and model Camila Morrone. The series, elegantly captured by photographer Annemarieke Van Drimmelen, showcases Morrone in a state of serene repose, highlighting the comfort and aesthetic appeal of the new line.
Camila Morrone for Calvin Klein Home Spring 2024 Ad
In these evocative images, Morrone is depicted lounging and wrapped in various items from the collection. The new season includes rustic yet chic designs like the Washed Texture Duvet Set and the Aquarelle Floral Bed. There is also the Honeycomb Blanket, Organic Earth Duvet and Sheet Set, and Entwine Towel.
The serene ambiance of the setting, combined with the natural, soft color palette, perfectly channels the essence of spring. The spring 2024 line draws inspiration from elements of nature and simplicity, mirroring the American fashion brand’s iconic minimalistic aesthetic.
The collection stands out for its understated elegance and comfort, aimed at transforming the bedroom into a tranquil sanctuary. The choice of Morrone as the face of the campaign extends her association with Calvin Klein, following her previous appearances in the brand’s spring denim and eyewear advertisements.
Available online and at select retailers across North America, the Home spring 2024 collection invites consumers to embrace the serene textures and dream-like floral patterns, bringing the season indoors.
