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Year in Review | Spring/Summer 2010 Campaigns

With spring 2011 campaigns surfacing this month, it only seems fitting to take a look back at some of the most notable campaigns from the 2010 season for our latest installment of Year in Review. From Alexander McQueen to Valentino, it was an interesting campaign season that gave us fantasy, glamour and full blown fashion!

FENDI SPRING: The Fendi campaign took Anja Rubik back to nature lensed by Karl Lagerfeld

TANNED BEAUTY: Roberto Cavalli featured ultra-tanned beauties of Carolyn Murphy and Isabeli Fontana in a bedroom setting, photo by Steven Meisel

POOL RELAXATION: Gucci took to the pool for its spring campaign starring Natasha Poly and photographed by Mert & Marcus

TANGLED UP: Raquel Zimmermann was caught up in a gaggle of snakes for the spring campaign from Alexander McQueen, photo by Nick Knight

NEUTRAL BEAUTY: Speaking of Raquel, the Brazilian stunner also starred in Chloe’s advertisements shot by Mario Sorrenti

LIKE A FAIRYTALE: Photographed by Paolo Roversi, Karlie Kloss took on the roles of Cinderella, the Little Mermaid and more for the spring campaign of Hermes

DARK SPRING: Lensed by Mert & Marcus, Lindsey Wixson made her first major campaign debut for the spring 2010 collection from Miu Miu

LIKE A KID: The Mulberry campaign was inspired by child-like carousels starring Sasha Pivovarova and Viktoriya Sasonkina lensed by Steven Meisel

ON THE BLOCK: Yves Saint Laurent gave a lesson in color blocking with its spring campaign starring Natalia Vodianova, photo by Inez & Vinoodh

LESS IS MORE: Prada’s spring campaign was very simple–one model (Rasa Zukauskaite) in the studio shot by Steven Meisel, but it still managed to be a major hit

TAKE IT OFF: Carolyn Murphy played seductress for Tom Ford’s eyewear advertisements alongside actor Nicholas Hoult

COLOR ME BAD: Valentino’s spring campaign starred a pink haired Dree Hemingway in dark photographs shot by Mert & Marcus

Those were just twelve campaigns from the spring season. Which were your favorites? Can you think of other notable advertisements? Comment below!


  1. maddie

    December 15, 2010 at 1:47 am

    I’m not even a Karlie fan, but I love the Hermes campaign so much.

  2. Mikelle S

    December 15, 2010 at 1:51 am

    Prada, Hermes, Chloe, McQueen… FAVORITE CAMPAIGNS OF THE YEAR… Especially Prada in motion… oh I die!

  3. Anonymous

    December 15, 2010 at 7:11 am

  4. Anonymous

    December 15, 2010 at 2:31 pm

    These are some of the best campaigns i’ve seen this year. Cant even compare all the fall stuff which ALL looked the same to me. I cant even chose a favorite one.
    Miu Miu – Lindsay embodies that Lolita/whimsical look so perfectly.
    McQueen – I mean, hello!? This is best use of serpent ive ever seen. The entire collection was beyond epic.
    Fendi – probaby one of my favorites. Anja is the perfect Fendi girl
    Karlie – how can anyone dislike that Hermes add. Its perfection

    I did NOT like Cavalli tho. I get it, he wanted to create an effect with OVERLY tanned skin, but the girls looked crispy and super fake. Just BIG no.

  5. Spotmag

    December 15, 2010 at 10:11 pm

    raquel is amazing always!!! love her!

  6. Spotmag

    December 15, 2010 at 10:11 pm

    raquel is amazing always!!! love her!

  7. Marco

    December 19, 2010 at 8:10 am

    Gucci with Natasha was SEXY!!!

  8. Danae

    December 20, 2010 at 4:26 pm

    All of these are so pretty!
    I Believe you have wrong link at the Tom Ford campaign

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