Kylie Jenner Heats Up Denim With Khy Drop 005 Collection

Joanna Elizabeth


Published April 21, 2024

Kylie Jenner KHY 005 Denim Ad
Kylie Jenner sports denim Khy Drop 005 collection campaign. Photo: Khy

Khy, the brand driven by Kylie Jenner’s fashion instincts, presents its latest creation, Drop 005, a collection focusing on denim looks. Made in collaboration with designer Natasha Zinko, each piece in this collection channels a luxury that is accessible and inclusive, resonating with Jenner’s vision for versatile fashion.

As the face of the campaign, Jenner is a picture of contemporary chic, her wet-look bob accentuating the raw denim textures. The images speak volumes about the collection’s aesthetic, capturing Kylie in a moment of understated glamour.

Kylie Jenner for Khy Drop 005 Campaign

Posing topless, Kylie Jenner shows off Khy's new denim collection.
Posing topless, Kylie Jenner shows off Khy’s new denim collection. Photo: Khy

She makes a statement, posing topless in a few shots that let the denim do the talking. Her neutral makeup mirrors the collection’s principle of accessible style.

The collection showcases three denim fits, ranging from low to high rise and straight-legged designs. This trio forms the cornerstone of a capsule wardrobe, signifying a sophisticated progression from the previous collection’s emphasis on sets and dresses.

Kylie Jenner's Khy brand spotlights high-rise denim styles for Drop 005.
Kylie Jenner’s Khy brand spotlights high-rise denim styles for Drop 005. Photo: Khy

Adding to the exclusivity, Khy’s latest offerings extend beyond denim, featuring tees that reinvent everyday wear with an inventive twist on details and cuts. Sizes embrace a wide range, including 23” – 34” and 16W – 24W, asserting the brand’s commitment to inclusivity.

Captured in black and white, Kylie Jenner models Khy jeans made in collaboration with Natasha Zinko.
Captured in black and white, Kylie Jenner models Khy jeans made in collaboration with Natasha Zinko. Photo: Khy

Khy’s Drop 005, with pieces ranging from $98 to $118, invites denim enthusiasts to redefine their style. It’s set to adorn wardrobes beginning April 25th, available exclusively on

Blue jeans stand out in Khy Drop 005.
Blue jeans stand out in Khy Drop 005. Photo: Khy

Kylie’s dual role as designer and muse underscores the brand’s dynamic, further illuminated in her recent work with Sam Edelman’s spring campaign.

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