To Top

Rooney Mara Fronts Calvin Klein Downtown Fragrance Campaign

Downtown Girl – Actress Rooney Mara lands her first major fashion campaign for Calvin Klein’s “Downtown” fragrance. The scent balances feminine woods with soft floral notes for a unique fragrance. “This campaign captures a woman with an original ‘downtown’ mindset – she leads a lifestyle that is authentic and defies expectations,” says Catherine Walsh, Senior Vice President of American Fragrances, Coty Prestige. Mara was lensed by Jean-Baptiste Mondino for the print advertisements while director David Fincher captures the television advertisements shot in black and white.


  1. Koko Loko

    May 17, 2013 at 2:57 pm

    When will this incessant over-the-top skin retouching end? If you pay enough attention, the growing majority wants to see REAL SKIN. Something we can actually connect to.

  2. Paul Snyder

    May 17, 2013 at 3:50 pm

    Again – retouching is fine. Rooney has very great skin texture to begin with. If there’s any problem with it, I’d say it would be some texture is over sharpened.

  3. Sheri Chiu

    May 24, 2013 at 5:25 pm

    I met Rooney (we’re both NYU alums!( in Cannes a couple of days ago and can confirm that her skin is naturally flawless.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in 2013