Rooney Mara Fronts Calvin Klein Downtown Fragrance Campaign


Downtown Girl – Actress Rooney Mara lands her first major fashion campaign for Calvin Klein’s “Downtown” fragrance. The scent balances feminine woods with soft floral notes for a unique fragrance. “This campaign captures a woman with an original ‘downtown’ mindset – she leads a lifestyle that is authentic and defies expectations,” says Catherine Walsh, Senior Vice President of American Fragrances, Coty Prestige. Mara was lensed by Jean-Baptiste Mondino for the print advertisements while director David Fincher captures the television advertisements shot in black and white.

3 Responses to “Rooney Mara Fronts Calvin Klein Downtown Fragrance Campaign”

  1. Koko Loko Reply

    When will this incessant over-the-top skin retouching end? If you pay enough attention, the growing majority wants to see REAL SKIN. Something we can actually connect to.

  2. Paul Snyder Reply

    Again – retouching is fine. Rooney has very great skin texture to begin with. If there’s any problem with it, I’d say it would be some texture is over sharpened.

  3. Sheri Chiu Reply

    I met Rooney (we’re both NYU alums!( in Cannes a couple of days ago and can confirm that her skin is naturally flawless.

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