Rooney Mara Fronts Calvin Klein Downtown Fragrance Campaign

downtown calvin klein rooney mara Rooney Mara Fronts Calvin Klein Downtown Fragrance Campaign
Downtown Girl – Actress Rooney Mara lands her first major fashion campaign for Calvin Klein’s “Downtown” fragrance. The scent balances feminine woods with soft floral notes for a unique fragrance. “This campaign captures a woman with an original ‘downtown’ mindset – she leads a lifestyle that is authentic and defies expectations,” says Catherine Walsh, Senior Vice President of American Fragrances, Coty Prestige. Mara was lensed by Jean-Baptiste Mondino for the print advertisements while director David Fincher captures the television advertisements shot in black and white.

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  • Koko Loko

    When will this incessant over-the-top skin retouching end? If you pay enough attention, the growing majority wants to see REAL SKIN. Something we can actually connect to.

  • Paul Snyder

    Again – retouching is fine. Rooney has very great skin texture to begin with. If there’s any problem with it, I’d say it would be some texture is over sharpened.

  • Sheri Chiu

    I met Rooney (we’re both NYU alums!( in Cannes a couple of days ago and can confirm that her skin is naturally flawless.