Rooney Mara Fronts Calvin Klein Downtown Fragrance Campaign

Joanna Elizabeth

/

Published May 17, 2013


Downtown Girl – Actress Rooney Mara lands her first major fashion campaign for Calvin Klein’s “Downtown” fragrance. The scent balances feminine woods with soft floral notes for a unique fragrance. “This campaign captures a woman with an original ‘downtown’ mindset – she leads a lifestyle that is authentic and defies expectations,” says Catherine Walsh, Senior Vice President of American Fragrances, Coty Prestige. Mara was lensed by Jean-Baptiste Mondino for the print advertisements while director David Fincher captures the television advertisements shot in black and white.


Recent Updates

Swarovski Spring 2024 Featured

Irina Shayk, Karlie Kloss Bring Mermaidcore to Swarovski Ad

Swarovski takes a deep dive into the mythical with its spring-summer 2024 campaign, channeling the allure of Venus and embracing ...
Oliver Peoples Khaite Spring 2024 Featured

Oliver Peoples x KHAITE Spring 2024: Crafting Chic Eyewear

The Oliver Peoples x KHAITE Spring 2024 collection promises an eyewear feast for the fashion-forward. Exemplifying an industrial chic aesthetic, ...
Nina Cosmic Featured

Nina T Gets Interstellar for Numéro Switzerland

In "Cosmic Being," photographed by Ana Abril, a futuristic fashion editorial takes place in Numéro Switzerland's premiere issue. Model Nina ...
Zara Jeans Spring Featured

Zara Jeans Spring 2024: Exploring Casual Styles

The season of renewal brings with it Zara's spring 2024 jeans collection, offering a refreshing take on denim that pays ...
Makeup Looks Featured

Makeup Looks to Inspire: 15 Stunning Ideas for 2024

Makeup looks offer a canvas for self-expression, blending everything from the subtle allure of neutral tones to the vibrant impact ...
Penelope Cruz Chanel Iconic Handbag Featured

Penélope Cruz & Brad Pitt Are Iconic in Chanel Handbag Ad

Chanel's 2024 campaign for its Iconic Handbag enlists the magnetic allure of Penélope Cruz alongside Brad Pitt, offering a theme ...

3 thoughts on “Rooney Mara Fronts Calvin Klein Downtown Fragrance Campaign”

  1. When will this incessant over-the-top skin retouching end? If you pay enough attention, the growing majority wants to see REAL SKIN. Something we can actually connect to.

    Reply
  2. Again – retouching is fine. Rooney has very great skin texture to begin with. If there’s any problem with it, I’d say it would be some texture is over sharpened.

    Reply
  3. I met Rooney (we’re both NYU alums!( in Cannes a couple of days ago and can confirm that her skin is naturally flawless.

    Reply

Leave a Comment