Lookbook

Samuji Fall 2012 Collection

Winter Feeling – Finnish based label Samuji taps into relaxed, minimal style for its fall 2012 collection. The style book photographed by Juliana Harkki and styled by Mari Kosunen shows model Lykke wearing dark outfits…

Eniko Mihalik & Toni Garrn for Ports 1961 Collection by Henrique Gendre

Seasoned Elegance – Looking every bit the part of sophistication personified, Eniko Mihalik and Toni Garrn model the spring-summer collection from Ports 1961. With creative direction and styling by Alex Slavycz, the duo poses in…

Eniko Mihalik & Valerija Kelava for Club Monaco Spring/Summer 2012 Collection

Road to California – Club Monaco travels to California deserts and highways for its spring-summer lookbook starring Eniko Mihalik and Valerija Kelava. The new season is inspired by music festivals where easy basics such as…

Barbara Palvin for DSquared2 Pre-Fall 2012 by Lorenzo Marcucci

Rebel Without a Cause – Barbara Palvin plays the role of beatnik for the pre-fall 2012 collection from DSqaured2. Photographed by Lorenzo Marcucci, Barbara wears a beehive paired with a cigarette in hand and oversize…

Freja Beha Erichsen for Free People February 2012 Catalogue

Free Freja – Freja Beha Erichsen shows off her softer side for the February catalogue of ready to wear retailer, Free People. Photographed by Joshua Allen, Freja models the label’s distinct styles embodied in girls…

Toni Garrn for H&M Trend Update

Trendy Toni – Toni Garrn poses for H&M’s latest Trend Update style book. Photographed by Andreas Larsson with art direction by Mikael Kangas, Toni sports simple silhouettes with an androgynous appeal for spring.

Ruby Aldridge for MiH Jeans Spring 2012 Collection

MiH Spirit – After taking a look at the behind the scenes video earlier, we focus on the spring 2012 lookbook and campaign images for MiH Jeans. The denim label tapped Ruby Aldridge for the…

Acne Pre-Fall 2012 Collection

New Generation – For pre-fall 2012, Acne designer Jonny Johansson was inspired by the so-called “TV Generation”–those who grew up with MTV and emulated what they saw in videos. Making it contemporary, Johansson placed focus…

Jil Sander Pre-Fall 2012 Collection

The Sisterhood – Raf Simons draws inspiration from elite college life with Jil Sander’s pre-fall 2012 collection. Photographer Ben Weller captures models Katie Fogarty, Hanne Gaby Odiele, Karolina Mrozkova, Tilda Lindstam, Katya Konstantinova, Janice Seinen…

Frida Gustavsson for H&M Summer 2012 Collection

Sporty Summer – Frida Gustavsson models the summer 2012 collection from fast fashion retailer, H&M. Photographed by Andreas Sjodin, Frida wears a mix of sportswear and elegant silhouettes for the new season. Color blocking and…