ck One’s New Fragrance Campaign is Selfie Obsessed

Joanna Elizabeth

/

Published July 1, 2014

ck-one-20th-anniversary-campaign

ck One’s Social Campaign–Celebrating its 20th anniversary of its ck One fragrance, Calvin Klein has released a new campaign that is looking very Instagram-y with a collage of selfie-inspired images. It should come as no surprise considering the brand’s recent #mycalvins campaign which focused on stars and models showing off Calvin Klein underwear on Instagram. Mario Sorrenti photographed the campaign in New York with a cast including Dev Hynes and his girlfriend, musicians Say Lou Lou, singer Samantha Urbani, models Edie Campbell, Ali Michael, Jing Wen and many more. “After breaking boundaries 20 years ago as the original shared fragrance, ck one remains a best-selling fragrance globally,” says Steve Mormoris, Senior Vice President of American fragrances, Coty Prestige. “The new campaign captures the relevance of the brand for a new generation.”

ck-one-20th-anniversary-campaign1


Recent Updates

Irina Shayk Missoni Spring 2024 Featured

Irina Shayk Strikes a Pose in Missoni Spring 2024 Ad

The Missoni spring-summer 2024 campaign places Irina Shayk at the forefront, channeling the season's vibrant spirit and innovative designs. Photographed ...
Riley Keough Chanel Spring 2024 Featured

Riley Keough Shines for Chanel Spring 2024 Ad

Chanel has unveiled its spring-summer 2024 collection through eye-catching advertisements in the serene Villa Noailles in the South of France ...
Burberry Summer 2024 Featured

Burberry Summer 2024 Campaign: Island Luxury

Burberry's summer 2024 campaign is a vibrant mix of British luxury and the relaxed atmosphere of Jamaica, channeled through an ...
J Crew Spring 2024 Linen Featured

Amber Valletta Embraces J. Crew’s Spring Linen Styles

J. Crew introduces its spring 2024 linen collection, showcasing linen's timeless elegance through a stunning photoshoot featuring the iconic Amber ...
Types of Necklace Chains Featured

Types of Necklace Chains: 19 Different Styles to Wear

When it comes to jewelry, understanding the different types of necklace chains is essential for anyone looking to refine their ...
Heidi Klum Glamour Germany Feature

Heidi Klum Looks Angelic in Glamour Germany Cover Story

Heidi Klum channels grace, strength, and beauty while being heralded as a "Supermodel, Superstar, and Superwoman" for the March 2024 ...

Leave a Comment