ck One’s New Fragrance Campaign is Selfie Obsessed

Joanna Elizabeth


Published July 1, 2014


ck One’s Social Campaign–Celebrating its 20th anniversary of its ck One fragrance, Calvin Klein has released a new campaign that is looking very Instagram-y with a collage of selfie-inspired images. It should come as no surprise considering the brand’s recent #mycalvins campaign which focused on stars and models showing off Calvin Klein underwear on Instagram. Mario Sorrenti photographed the campaign in New York with a cast including Dev Hynes and his girlfriend, musicians Say Lou Lou, singer Samantha Urbani, models Edie Campbell, Ali Michael, Jing Wen and many more. “After breaking boundaries 20 years ago as the original shared fragrance, ck one remains a best-selling fragrance globally,” says Steve Mormoris, Senior Vice President of American fragrances, Coty Prestige. “The new campaign captures the relevance of the brand for a new generation.”


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