Zara Studio Debuts Ethereal Spring 2023 Campaign

Joanna Elizabeth


Published March 16, 2023


Updated December 16, 2023

Zara Spring 2023 Campaign
Annemary Aderibigbe, He Cong, and Ida Heiner star in Zara Studio spring-summer 2023 campaign. Photo: Steven Meisel

Zara Studio’s spring-summer 2023 campaign is here, and it definitely delivers. Famed photographer Steven Meisel has brilliantly captured models Ida Heiner, He Cong, Ava Christian, and Annemary Aderibigbe in a dreamy outdoor wonderland, compared to last season’s neutral territory.

Zara Studio Spring/Summer 2023 Campaign

Zara Tiered Dress Spring 2023
Annemary Aderibigbe wears tiered maxi dress in Zara Studio spring-summer 2023 campaign. Photo: Steven Meisel

Under the creative direction of Fabien Baron, this breathtaking campaign, “A Spirited Romance,” will have you dreaming of warm weather. The brand shares that the Zara Studio spring 2023 collection celebrates “focuses on the joy that comes from a wardrobe of clothes that make sense of apparent contractions. Rules are cast aside.” In addition to fashion inspiration, Zara Makeup unveiled a striking beauty editorial for spring.

Zara Shirt Dress Spring 2023 Campaign
Ava Christian poses in an oversized shirtdress for Zara Studio spring-summer 2023 campaign. Photo: Steven Meisel

The Zara Studio spring 2023 lineup is a delightful mix of ethereal sheer maxi dresses, cozy knit pullovers in crisp white and ecru shades, and a show-stopping satin suit that’s giving us major retro vibes. Elsewhere, a nostalgic tiered dress paired with suede clogs transports us back to the groovy 1970s.

Zara White Dresses Spring 2023
Breezy dresses stand out in the Zara Studio spring-summer 2023 campaign. Photo: Steven Meisel

This swoon-worthy collection also features delicate cotton lace, luxe satin pantsuits, chic vests, and oh-so-trendy wide-leg pants that will turn heads this season. Karl Templer has styled these heavenly looks.

He Cong layers up in a vest and dress in Zara Studio spring-summer 2023 campaign.
He Cong layers up in a vest and dress in Zara Studio spring-summer 2023 campaign. Photo: Steven Meisel

To complete this enchanting aesthetic, the legendary Pat McGrath has crafted a natural, sun-kissed makeup look, while hair guru Guido Palau adds the ultimate touch with effortlessly undone waves. The set design by Mary Howard brings the entire ethereal vision to life. 

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