Naomi Campbell’s BOSS Collaboration Takes on Power Dressing

Joanna Elizabeth

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Published February 20, 2024

Naomi Campbell BOSS Collab 2024 Ad
Naomi Campbell strikes a pose in an embellished coat for the Naomi x BOSS capsule collection. Photo: Mikael Jansson

Naomi Campbell takes her fashion influence to new heights with the launch of Naomi x BOSS, a collaboration that channels the essence of modern power dressing. Captured by renowned photographer Mikael Jansson, the Black modeling icon exudes confidence in a campaign featuring striking studio images.

Naomi x BOSS Collaboration Campaign

The Naomi x BOSS campaign showcases the timeless elegance of a tuxedo-inspired ensemble.
The Naomi x BOSS campaign showcases the timeless elegance of a tuxedo-inspired ensemble. Photo: Mikael Jansson

Designed for the woman who proudly embraces her individuality, the Naomi x BOSS range showcases Campbell in a series of sophisticated looks. Styled by Jenke Ahmed Tailly, the campaign articulates a bold statement with a sleek pinstriped suit, an elegantly flowing long coat, slim-fit trousers, and crisp shirting.

Naomi Campbell BOSS Collab 2024 Ad
Dressed in a pinstripe suit, Naomi Campbell wears the Naomi x BOSS capsule collection. Photo: Mikael Jansson

The collection is anchored in a palette of almond brown, black, and white, punctuated by vibrant bursts of bold purple, showing a spectrum of confidence and style. Having previously graced the BOSS fall campaign, Campbell’s ongoing relationship with the brand further solidifies her status as a fashion powerhouse.

In the press release, Naomi shares insights into the BOSS collection’s design, noting the inclusion of anti-crease and anti-stress fabric technologies. These features promise to keep the modern woman’s look impeccable, mirroring Campbell’s own dynamic lifestyle.

She is always on the move yet effortlessly stylish. As Naomi herself puts it, the collection is ready for “the next adventure,” ensuring style without compromise.


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