UGG brings some humor to its global Holiday 2021 campaign, which stars NBC’s Saturday Night Live comedians Heidi Gardner and Mikey Day. A series of skits, as well as still images, highlight how UGG is for every character on everyone’s gift list—even the most difficult. Heidi and Mikey take on different characters ranging from the spoiled teen to the proud mom who doesn’t want anything and the dad who only wants socks. A colorful backdrop includes Christmas trees, metallic garland, and wrapped presents.
Recognizing the importance of giving back, particularly during the holiday season, UGG will also donate $75,000 to three nonprofit organizations that are thematically related to its campaign skits. Every Mother Counts for The Proud Mom, Dovetail Project for The Dad Who Only Wants Socks, and OneGoal for The Spoiled Teen. And on November 30th, 2021, $25 of the marked retail price of the Fluff Yeah style will go towards the three foundations, with at least $30,000 being pledged.
“Choosing the perfect gift for a challenging person on your list is a shared experience we all can relate to,” said Lindsey Dicola Dashoff, Senior Director, Global Brand Communications & PR, UGG & Koolaburra by UGG. “This holiday, we chose to express ourselves through humor by partnering with Heidi Gardner and Mikey Day of Saturday Night Live on three hilarious skits that highlight how UGG is your one-stop shop for the season, no matter what the gifting challenge may be.”