Photographer Lara Jade (Atelier Management) captures a digital campaign for jeweler Graff’s Threads collection. Starring model Jia Tong, images focus on a line of intertwined designs, including earrings, necklaces, earrings, and bracelets. Styled by Connie Berg (Atelier Management), the jewelry gets complemented by minimal knitwear pieces.
The pieces shine with yellow and white diamonds as well as emeralds featuring geometric threading. For beauty, hairstylist Clay Nielsen works on Jia’s sleek bob with dewy makeup by Deborah Altizio.
“Inspired by the hyperconnectivity of our modern world, the Threads motif symbolizes the many connections that define our lives, from flight paths that criss-cross the sky to the messages and moments we share with friends and loved ones,” Graff shares about Threads.