Self-Portrait taps Gigi Hadid once again for its preview spring-summer 2023 campaign. Tyrone Lebon took these photographs of the supermodel while she was posing in New York City. In addition, the blonde model was featured in the fall 2022 advertisements for the London-based brand.
Self-Portrait Preview Spring/Summer 2023 Campaign
She poses on city streets wearing chic designs in a colorful palette designed by the brand’s founder, Han Chong. In one shot, Gigi Hadid goes semi-sheer in a rhinestone mesh off-the-shoulder dress in a slinky silhouette. When posing for a different photograph, the creative director of Guest in Residence dons a pink lace crop top with a matching skirt with utilitarian pockets.
One of the things I love most about my job is the opportunity to build creative relationships. Collaborating with Han and the self-portrait team was so much fun and felt familiar in all the right ways.Gigi Hadid
In a different photograph, Gigi Hadid can be seen striking a pose while wearing a dress embellished with rhinestones in a rainbow of colors and featuring a one-shoulder neckline and cut-out details. Alex Harrington is in charge of styling the shoot, and Akki Shirakawa and Nadia Tayeh are responsible for her tousled hair and natural makeup, respectively.
“Gigi really captures the electricity of these new designs against New York City’s vibrant backdrop. She and Tyrone Lebon formed a magical partnership in bringing the spirit and sensibility of our brand to life for this special preview,” says Han Chong, self-portrait Founder and Creative Director