La Perla joins Amazon’s Luxury Stores platform with the release of its Holiday 2020 campaign. Starring leading face Joan Smalls, sultry images highlight designs from the lingerie brand’s fall-winter 2020 collection. Photographed by Robert Lindholm, the Puerto Rican stunner poses in soft lighting. In addition to pictures, a short film directed by Sharif Hamza includes designs from its Maison and Exotique collections. Elissa Santisi works on styling, which features delicate materials like silk satin and floral lace.
“Joan Smalls is the ultimate La Perla woman – passionate, talented, elegant, inspirational, and empowered. A story of self love and celebration of the female form, the video and still series sees Joan through a reflective and liberated female gaze. From unboxing a self gift of La Perla’s iconic Maison collection to gleefully dancing in a delicate Lawinia Rose slip; Joan’s feelings of joyful optimism and endless possibilities emanate throughout,” a press release states.