Missoni celebrates its Italian heritage with its fall-winter 2020 campaign. Featuring leading face Vittoria Ceretti, images captured by Oliver Hadlee Pearch highlight scenic backdrops and luxe knitwear. Shot in Missoni’s hometown of Varese, Vittoria channels pure elegance for the advertisements. In one shot, the brunette wears a mixed striped coat paired with white boots. Another image shows her wearing a glittering piece paired with form-fitting leggings. A third picture features Vittoria lounging in a chair with a wrapped cardigan and black pants.
“The places have been shot in the most spontaneous of ways, like postcards sent by Missoni from some very cherished places to share the view and create a bond with the public. There is a feeling of familiarity and a love for beautiful landscapes to the whole endeavor that is quintessentially Missoni,” the brand states.