Michael Kors Spring 2024 Campaign: An Island Dream

Joanna Elizabeth

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Published February 21, 2024

Michael Kors Spring  2024 Campaign
Vittoria Ceretti captivates in the Michael Kors spring-summer 2024 advertising campaign in a flowing gold gown. Photo: Inez & Vinoodh

The latest Michael Kors Collection campaign for spring-summer 2024 unfolds in a stunning series of images captured on the breathtaking shores of Capri, Italy. Embodying the theme of barefoot luxury, the advertisements feature model Vittoria Ceretti, who gracefully reprises her role from the brand’s previous fall series.

Michael Kors Spring/Summer 2024 Campaign

Clad in a sparkling black ensemble, Vittoria Ceretti poses in Capri, Italy, for the Michael Kors spring 2024 ad.
Clad in a sparkling black ensemble, Vittoria Ceretti poses in Capri, Italy, for the Michael Kors spring 2024 ad. Photo: Inez & Vinoodh

Through the lens of the iconic photography duo, Inez & Vinoodh, each frame channels the allure of an idyllic holiday, where the spirit of a leisurely escape is artfully conveyed.

The campaign highlights an array of exquisite pieces, from the fluidity of billowing gowns and lightweight kaftans to sparkling mini dresses and skirts with daring slits.

Surrounded by vibrant blooms, Vittoria Ceretti showcases a white lace dress for Michael Kors spring-summer 2024 campaign.
Surrounded by vibrant blooms, Vittoria Ceretti showcases a white lace dress for Michael Kors spring-summer 2024 campaign. Photo: Inez & Vinoodh

The color narrative is told in a monochrome palette, punctuated by the sheen of metallic fabrics that catch the Capri sun. Footwear trends from the Michael Kors Collection are set with understated flat sandals and bold gladiator styles, blending comfort with chic.

Vittoria Ceretti radiates in a sequined, gold mini dress for Michael Kors spring-summer 2024 campaign, poised against a rugged cliffside.
Vittoria Ceretti radiates in a sequined, gold mini dress for Michael Kors spring-summer 2024 campaign, poised against a rugged cliffside. Photo: Inez & Vinoodh

In transitioning from apparel to accessories, the leading purse brand showcases an array of sophisticated handbags, including a handwoven bucket bag and versatile messenger and shoulder styles.

This spring collection marks a distinct departure from the brand’s recent fall 2024 runway show, which celebrated timeless classics.


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