Lady Gaga is ready for her closeup as the face of Valentino’s Voce Viva fragrance campaign. Lensed by Inez & Vinoodh, she wears a red dress with her blonde hair in a mussed updo. Delivering an enchanting gaze to the camera, Lady Gaga poses with just a hint of tattoo showing. Styled by Nicola Formichetti, the singer and actress makes a statement in a ruffle embellished gown. Described as a warm floral, Voce Viva features notes of orange blossom, golden gardenia, vanilla, and crystal moss accord. In addition to imagery, Gaga also appears in a commercial set to a modified version of her song: ‘Sine From Above.’
“Born to voice the Maison’s values of diversity and individuality, VOCE VIVA fragrance comes alive in a dialogue between Lady Gaga and Pierpaolo Piccioli. Composed of color, couture and coolness, this essence let each woman radiate with the energy of fulfillment and confidence,” Valentino states.