Jennifer Lopez returns to the spotlight for Coach’s fall 2023 campaign. The city skyline acts as a backdrop to the images, complete with blue skies and rooftops. The images frame JLo as the quintessential modern woman—versatile, dynamic, and unapologetically herself.
Jennifer Lopez isn’t new to Coach; she’s been an ambassador and was the face of their Mother’s Day campaign. Her recent partnership with REVOLVE on a shoe collaboration also echoes her versatility. This Coach campaign, however, is an intriguing iteration in her evolving relationship with fashion, marking a confluence of style, personality, and the eternal allure of the accessory.
Jennifer Lopez for Coach Fall 2023 Campaign
The Coach fall 2023 campaign’s visuals, lensed by photographer Hanna Moon, center on the Shine collection, which brings a new glint to the iconic handbag brand. Of particular note is the Tabby handbag, showcased in a reflective silver mirror form. A pink rendition of the Tabby also makes a cameo, introducing a softer, yet equally compelling, aesthetic.
What sets this campaign apart is not just the accessories but how they are styled. Enter Rob Zangardi and Mariel Haenn, the styling duo responsible for adorning Lopez in casual yet polished looks. The Shotgun Wedding star trades in a wedding dress for more everyday outfits.
One shot flaunts a denim skirt and long-sleeve black top, a casual chic vibe that renders the bags the star of the show. Another look explores sumptuous textures, spotlighting an off-white shearling jacket that is daring yet refined. Then, there’s the chocolate brown teddy jacket coupled with embellished jeans.
The beauty aspect isn’t left to chance. Hairstylist Lorenzo Martin crafts JLo’s caramel blonde tresses into a look that exudes luxury, while makeup artist Ash K Holm works on her radiant glow.
