H&M’s Summer 2024 Campaign Celebrates the Beauty of Brazil

Joanna Elizabeth

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Published May 14, 2024

H&M Summer 2024 Campaign
H&M debuts its summer 2024 campaign, captured in Brazil. Photo: Rafael Pavarotti

H&M’s summer 2024 collection invites a breeze of Brazilian-inspired style into this season’s wardrobe, launching a vibrant campaign. The collection, which will be available online and in selected stores from May 16th, is captured by photographer Rafael Pavarotti.

H&M Summer 2024 Campaign

Devyn Garcia and Anok Yai embrace vibrant prints for H&M's summer 2024 ad.
Devyn Garcia and Anok Yai embrace vibrant prints for H&M’s summer 2024 ad. Photo: Rafael Pavarotti

The H&M summer 2024 campaign features leading models Vittoria Ceretti, Anok Yai, and Devyn Garcia, whose dynamic poses complement the collection’s aesthetics.

Looking stunning in a red maxi dress, Anok Yai fronts the H&M summer 2024 campaign.
Looking stunning in a red maxi dress, Anok Yai fronts the H&M summer 2024 campaign. Photo: Rafael Pavarotti

This season, H&M focuses on free-flowing kaftans and sun dresses that blend modern style with traditional Brazilian elements, such as bold, organic prints and electric color schemes.

H&M is ready for swimsuit season with its summer 2024 campaign.
H&M is ready for swimsuit season with its summer 2024 campaign. Photo: Rafael Pavarotti

Crochet pieces and swimsuits offer chic solutions for beachside lounging and urban summer adventures. Accessories play a crucial role in the collection, with chunky gold-tone jewelry, wide-brimmed hats, and strappy sandals completing the outfits.

Vittoria Ceretti models statement earrings from H&M's summer 2024 collection.
Vittoria Ceretti models statement earrings from H&M’s summer 2024 collection. Photo: Rafael Pavarotti

As H&M transitions from its resort 2024 Studio collection into the warmth of the summer season, it continues to blend contemporary design with cultural homage.


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