H&M Spring 2024 Campaign: New Beginnings & Styles

Joanna Elizabeth


Published March 21, 2024

H&M Spring 2024 Ad Campaign
Vittoria Ceretti strikes a pose in a white cut-out jacket and skirt for the H&M spring 2024 campaign. Photo: H&M

H&M introduces its spring 2024 collection with a campaign that ushers in a season of fresh beginnings. The campaign features top models like Vittoria Ceretti, Anok Yai, Raquel Zimmermann, and Precious Lee, showcasing a serene palette, each bringing unique energy to the timeless designs.

H&M Spring 2024 Campaign

Anok Yai showcases a white gathered dress, adorned with unique jewelry for H&M's spring 2024 campaign.
Anok Yai showcases a white gathered dress adorned with unique jewelry for H&M’s spring 2024 campaign. Photo: H&M

The collection’s focus on volume, clean lines, and a soft color scheme fit for a white party with ivory, light blue, silver, and ecru evokes a sense of renewal.

Standout pieces include a white mini dress that combines simplicity with elegance, voluminous balloon sleeves that add a dramatic touch, and workwear-inspired ensembles that marry functionality with style.

Precious Lee models a relaxed suit with metallic footwear for the spring 2024 campaign from H&M.
Precious Lee models a relaxed suit with metallic footwear for the spring 2024 campaign from H&M. Photo: H&M

Accessories like silver flats, kitten heels, and modern jewelry complete the look, providing a sleek, understated finish. Eliana Masgalos, H&M’s Concept Designer, explains the vision behind the collection.

The designer shares that the season is heavily influenced by themes of renewal and new beginnings, akin to the very first blossoms of spring.

Raquel Zimmermann models a pleated dress with ballet flats for H&M's spring 2024 ad.
Raquel Zimmermann models a pleated dress with ballet flats for H&M’s spring 2024 ad. Photo: H&M

While maintaining a romantic essence, the collection also seeks to embrace a robust, tailored aesthetic intertwined with practical elements of work attire, aiming to inject new life into everyday fashion wardrobes.

Following a recent limited edition release, this spring 2024 lineup emphasizes light yet impactful fashion elements. The campaign images, a series of striking studio portraits, successfully convey the H&M collection’s blend of strength and delicacy.

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