Gap, the classic American apparel brand, has teamed up with California-based DÔEN to introduce a new collaboration that perfectly channels the spirit of both labels. Models and sisters Lily and Ruby Aldridge star in the campaign, captured by photographer Dan Martensen, which beautifully showcases the powerful bond of sisterhood.
Gap x DÔEN 2024 Campaign
The collection, set to debut on May 17th, features a blend of Gap’s beloved denim and khaki classics with DÔEN’s signature feminine touches, celebrating timeless style. It includes everything from casual jean jackets to elegant, eyelet-detailed dresses, all underscored by the effortless Californian chic that DÔEN is known for.
The imagery reflects the collection’s ethos of self-expression and connectivity, with the Aldridge sisters portrayed in familial scenes that highlight the collection’s versatility and broad appeal. Earlier this year, Lily made her return to Victoria’s Secret with the Body by Victoria ad.
Priced between $19.95 and $158, the 51-piece collection spans women’s apparel and accessories, ensuring something for everyone. Notable pieces include matching sets and flowy silhouettes adorned with floral prints and soft, natural textures. They are all ideal for those looking to add a touch of refined yet relaxed style to their wardrobe.
