H&M heads to Buenos Aires, Argentina for its spring 2018 campaign. The fashion brand enlists top models Imaan Hammam, Anna Ewers and Andreea Diaconu for the sun-drenched images. The trio poses on the streets wearing warm weather styles.
From off-the-shoulder dresses to printed pants to embroidered jeans, these pieces will be great for your wardrobe. In addition to the print campaign, H&M also launched a short film. Models join actresses Winona Ryder and Elizabeth Olsen where they dance out in the streets, spreading a message of female empowerment.
H&M Spring 2018 Campaign
“It was such a thrill to be in Buenos Aires for the H&M Spring campaign, and more importantly, to be surrounded by such a wonderful cast of strong women. The entire experience was incredibly inspiring.”