Heaven by Marc Jacobs x Blumarine Unite in a Y2K Collab

Joanna Elizabeth

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Published July 8, 2023

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Updated July 9, 2023

Heaven by Marc Jacobs x Blumarine 2023 Collaboration
Heaven by Marc Jacobs x Blumarine unveil retro-inspired collaboration. Photo: Petra Collins

Heaven by Marc Jacobs has joined forces with Blumarine to create an exciting capsule collection that pays homage to the fashion trends of the early 2000s. The collaboration showcases an enticing campaign lensed by Petra Collins, with styling from Lotta Volkova.

Heaven by Marc Jacobs x Blumarine Collaboration Campaign

Heaven Marc Jacobs Blumarine Denim Jacket 2023 Collaboration
Feminine meets edgy: Distressed denim jacket steals the show in Heaven by Marc Jacobs x Blumarine collaboration. Photo: Petra Collins

Drawing inspiration from the high school environment, the collection’s 11 pieces take center stage, exuding a youthful charm. Within this curated lineup, one can expect to find eye-catching pink camouflage prints, intricately embroidered denim pieces, and trendy baby tees.

Heaven Marc Jacobs Blumarine Pink Outfit 2023 Collaboration
Youthful energy: Y2K-inspired pink camo print pieces from Marc Jacobs’ Heaven and Blumarine’s collab. Photo: Petra Collins

Notable standout items include flirty ruffled mini skirts, a shrunken denim jacket, and edgy distressed jeans. It’s worth mentioning that Blumarine’s spring 2023 ads were recently released, showcasing a mermaid aesthetic. Meanwhile, Heaven by Marc Jacobs introduced their spring ads, embracing Americana style.

Fashion fusion: Italian flair and American streetwear unite in the Heaven by Marc Jacobs x Blumarine collaboration.
Fashion fusion: Italian flair and American streetwear unite in the Heaven by Marc Jacobs x Blumarine collaboration. Photo: Petra Collins

Nicola Brognano, the creative director of Blumarine, expressed enthusiasm for the project, stating, “I was thrilled to have the opportunity to work on this project and had a lot of fun creating this special collection that merges Blumarine and Heaven by Marc Jacobs identities. Each piece of the capsule is a gem and truly reflects today’s spirit, balancing ease and coolness in the most feminine and lighthearted way.”

Shades of pink take center stage in the capsule collection from Heaven by Marc Jacobs and Blumarine.
Shades of pink take center stage in the capsule collection from Heaven by Marc Jacobs and Blumarine. Photo: Petra Collins

Ava Nirui, the creative director of Heaven by Marc Jacobs, shared admiration for Blumarine, recalling her teenage years when she fell in love with the brand’s feminine and aspirational fashion. She expressed her gratitude for collaborating with Nicola and praised his interpretation of Marc Jacobs’ brand codes in his distinct Blumarine way.


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