Heaven by Marc Jacobs has joined forces with Blumarine to create an exciting capsule collection that pays homage to the fashion trends of the early 2000s. The collaboration showcases an enticing campaign lensed by Petra Collins, with styling from Lotta Volkova.
Heaven by Marc Jacobs x Blumarine Collaboration Campaign
Drawing inspiration from the high school environment, the collection’s 11 pieces take center stage, exuding a youthful charm. Within this curated lineup, one can expect to find eye-catching pink camouflage prints, intricately embroidered denim pieces, and trendy baby tees.
Notable standout items include flirty ruffled mini skirts, a shrunken denim jacket, and edgy distressed jeans. It’s worth mentioning that Blumarine’s spring 2023 ads were recently released, showcasing a mermaid aesthetic. Meanwhile, Heaven by Marc Jacobs introduced their spring ads, embracing Americana style.
Nicola Brognano, the creative director of Blumarine, expressed enthusiasm for the project, stating, “I was thrilled to have the opportunity to work on this project and had a lot of fun creating this special collection that merges Blumarine and Heaven by Marc Jacobs identities. Each piece of the capsule is a gem and truly reflects today’s spirit, balancing ease and coolness in the most feminine and lighthearted way.”
Ava Nirui, the creative director of Heaven by Marc Jacobs, shared admiration for Blumarine, recalling her teenage years when she fell in love with the brand’s feminine and aspirational fashion. She expressed her gratitude for collaborating with Nicola and praised his interpretation of Marc Jacobs’ brand codes in his distinct Blumarine way.