Blumarine’s Spring 2023 Campaign Brings Underwater Visions

Joanna Elizabeth

/

Published April 20, 2023

/

Updated June 3, 2023

Blumarine Spring 2023 Campaign
Sijia Kang and Yoon Young Bae star in Blumarine spring-summer 2023 campaign. Photo: Petra Collins

Blumarine delves into mysterious territory for its spring-summer 2023 campaign. The images, shot by photographer and artist Petra Collins, showcase a narrative that explores the underwater universe, centered around the theme of modern, dark mermaids.

Blumarine Spring/Summer 2023 Campaign

In the Blumarine spring 2023 campaign, models Sijia Kang and Yoon Young Bae are portrayed as mermaid-like creatures, moving with the waves of their moods and captivating as the ocean’s depths. The shoot takes place in a living room, setting the stage for a moody, intimate atmosphere.

Blumarine Mermaid Spring 2023
Yoon Young Bae plays a mermaid in Blumarine spring-summer 2023 campaign. Photo: Petra Collins

Designer Nicola Brognano’s Y2K-inspired fashions take center stage, featuring everything from embellished denim to tops with fringed detail and form-fitting dresses. The Blumarine collection is nostalgic yet modern, with each piece capturing the spirit of a fairytale creature.

Blumarine Denim Spring 2023
Denim styles stand out for the Blumarine spring-summer 2023 campaign. Photo: Petra Collins

To bring the mermaid-inspired looks to life, hairstylist Holli Smith creates cascading waves in the models’ hair. Meanwhile, makeup artist Kali Kennedy achieves a dewy, almost ethereal look with a hint of glam.

Sijia Kang Yoon Young Bae Blumarine Spring 2023 Campaign
Models Sijia Kang and Yoon Young Bae pose in red looks for Blumarine spring-summer 2023 campaign. Photo: Petra Collins

The overall effect is both evocative and alluring, with a dreamlike quality that perfectly captures the campaign’s underwater theme. With styling by Lotta Volkova, the Blumarine spring 2023 campaign is a unique and beautifully executed showcase of modern fashion.


Recent Updates

Dior Pre-Fall 2024 Featured

Dior’s Pre-Fall 2024 Line is the Perfect Blend of Old Hollywood & Now

Dior debuts its pre-fall 2024 campaign, drawing inspiration from the legendary actress Marlene Dietrich. Designed by Maria Grazia Chiuri, the ...
How to Stack Bracelets Featured

How to Stack Bracelets: Your Guide to Layering Jewelry

Learning how to stack bracelets is an exciting way to add a unique touch to any outfit. By layering multiple ...
Americana Manhasset Spring 2024 Featured

Americana Manhasset Showcases Spring’s Most Luxurious Styles

Americana Manhasset debuts its spring-summer 2024 campaign with a stunning showcase of luxury fashion from some of the world's most ...
Max Mara Swimwear 2024 Featured

Max Mara Dives Into Beach Season with Its Summer Swimwear

Max Mara makes a splash with its spring-summer 2024 Beachwear collection, featuring swimsuits and stylish coverups that capture the essence ...
Michael Kors Pour Femme Featured

Irina Shayk Dazzles in Michael Kors Pour Femme Fragrance Ad

Michael Kors unveils the Michael Kors Pour Femme and Pour Homme fragrance campaign, starring supermodel Irina Shayk. Captured alongside Spanish ...
Carin NewJeans Featured

NewJeans Serves Chic Looks with Carin’s Eyewear Collection

K-Pop sensation NewJeans has joined forces with eyewear brand Carin for the New Jeans New Rhythm 2024 campaign. The advertisement ...

Leave a Comment