Gucci Heads to Vacation Spots for Resort 2022

Joanna Elizabeth


Published July 10, 2022

Gucci Resort 2022 Campaign Swimsuit
Gucci launches resort 2022 campaign. Photo: Max Siedentopf

Gucci’s resort 2022 capsule collection, which is inspired by travel, was designed with the vacation season in mind. Max Siedentopf was responsible for the campaign’s photography and art direction. The images feature models posing as giants against the backdrop of warm-weather vacation spots.

Gucci Resort 2022 Campaign

Gucci Montecarlo Tote Bag
Montecarlo tote bag featured in Gucci resort 2022 campaign. Photo: Max Siedentopf

The Italian fashion house draws ideas for this collection from various seaside locations that are well-known among fashion lovers. Numerous places, including Mykonos, Palm Desert, Miami, Bondi, Hawaii, and others, are etched into exclusive designs. The designs that Alessandro Michele, the brand’s creative director, creates feature vivid color combinations.

Related: So Cute! See the Gucci Pet Collection

Gucci Resort 2022 Campaign
Colorful matching sets stand out in the Gucci resort 2022 campaign. Photo: Max Siedentopf

To present the product selection in a surreal and playful way, photographer and director Max Siedentopf has captured a campaign where the Gucci Resort pieces take on monumental status in mini dioramas of the various resort destinations. Tote bags and sunglasses become part of the landscape, while beach-goers bring larger-than-life energy to the frozen-in-time scenes—a reminder that unexpected stories are still to be discovered even in the most familiar destinations.

Gucci Mykonos Tote Bag
Myknonos tote bag from Gucci resort 2022 collection. Photo: Max Siedentopf

There are mini bags, beauty cases, and tote bags available as options for accessories. Sunglasses can be found in a variety of shapes and bold acetate colors. Gucci’s ready-to-wear collection for women focuses on swimsuits, including one with a tie-dye print in purple that features a palm tree and the Gucci logo.

Gucci Chevron Prints Resort 2022
Ruiqi Jiang models chevron prints in Gucci resort 2022 campaign. Photo: Max Siedentopf

The GG chevron print is included in the matching tweed sets, which are perfect for mixing and matching. For beauty, Camilla Romagnoli is responsible for the models’ makeup, and Andrea Martinelli works on hair. The Gucci resort 2022 collection can be purchased online now at

Gucci Red Sunglasses Resort 2022
Colorful sunglasses are featured in the Gucci resort 2022 collection. Photo: Max Siedentopf
Gucci Resort 2022 Collection
Warm-weather style is featured in the Gucci resort 2022 collection. Photo: Max Siedentopf
Blue Sunglasses Gucci Resort 2022
Sunglasses from Gucci resort 2022 collection. Photo: Max Siedentopf

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