Gucci’s Cosmogonie Campaign is Like a Painting

Gucci Cosmogonie Cruise 2023 Campaign
Gucci debuts Cosmogonie Cruise 2023 campaign. Photo: Mert & Marcus

Gucci showcases its Cosmogonie Cruise 2023 campaign after revealing that Alessandro Michele would be exiting the brand. Mert & Marcus, a photography duo, is responsible for creating portraits in the style of classic paintings with nods to astronomy and the cosmos.

Gucci Cruise 2023 Campaign – Cosmogonie Collection

Looking like a painting, a model poses with the Gucci Blondie bag for Gucci Cosmogonie cruise 2023 campaign.
Looking like a painting, a model poses with the Gucci Blondie bag for Gucci Cosmogonie cruise 2023 campaign. Photo: Mert & Marcus

Models pose with items from the collection influenced by the works of poets, philosophers, and mathematicians who contributed to the collection’s inspiration. The Cosmogonie collection designs draw inspiration from various time periods and places, including the 1940s, the 16th century, and the Victorian era. 

Gucci features painting-inspired images for its Cosmogonie cruise 2023 campaign.
Gucci features painting-inspired images for its Cosmogonie cruise 2023 campaign. Photo: Mert & Marcus

Pieces feature headbands with embellishments, faux fur outerwear, and dresses with sheer overlays. When it comes to handbags, notable styles include the Aphrodite and Gucci BlondieChristopher Simmonds is in charge of art direction for the cruise 2023 advertisements. Also, take a look at the 2022 Gucci Gift campaign to get into the holiday spirit.

Posing with a book and palette, a model fronts the Gucci Cosmogonie Cruise 2023 campaign.
Posing with a book and palette, a model fronts the Gucci Cosmogonie Cruise 2023 campaign. Photo: Mert & Marcus

Against the backdrop of the historic Castel del Monte in Italy, previously unknown configurations of elevated elegance walked the runway as elements from distant eras and geographies came together in shining visions of the contemporary.

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Draped in pearls, a model fronts Gucci Cosmogonie Cruise 2023 campaign.
Draped in pearls, a model fronts Gucci Cosmogonie Cruise 2023 campaign. Photo: Mert & Marcus

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