Dior’s Pre-Fall 2023 Campaign Celebrates India’s Rich Textiles

Joanna Elizabeth


Published May 5, 2023


Updated July 21, 2023

Dior Pre-Fall 2023 Campaign
Dior debuts pre-fall 2023 campaign. Photo: Viviane Sassen

In the Dior Pre-Fall 2023 campaign, the esteemed fashion house turns its gaze towards the vibrant and diverse land of India. Drawing from the nation’s rich cultural heritage, creative director Maria Grazia Chiuri has crafted a collection that seamlessly blends French and Indian artistry.

Dior Pre-Fall 2023 Campaign

Viviane Sassen’s striking photographs, shot in the enchanting city of Udaipur, capture this captivating fusion of styles. The images feature a lineup of models, including Catarina Guedes, Eleonore Ghiuritan, Lineisy Montero, Maryel Uchida, Nandini Malwade, and Swati Eck, each embodying the essence of the collection.

Dior Fall 2023: Luxurious fusion of Indian textiles and French design.
Dior Pre-Fall 2023: Luxurious fusion of Indian textiles and French design. Photo: Viviane Sassen

Chiuri’s visionary designs showcase intricate embroidery, a testament to India’s celebrated textile traditions. Silk pajamas, embellished dresses, and textured separates exemplify the collection’s luxurious attention to detail.

Dior Pajamas Fall 2023
Intricate embroideries stand out in pre-fall 2023 collection from Dior. Photo: Viviane Sassen

The campaign is a continuation of Dior’s exploration of global influences following their Spring 2023 collection and the Lady 95.22 bag advertisement. Stylist Elin Svahn, hair stylist Damien Boissinot, and makeup artist Peter Philips round out the creative team behind the enchanting Dior-fall 2023 campaign.

Dior Pink Outfits Fall 2023
An image from the Dior pre-fall 2023 campaign captured in Udaipur, India. Photo: Viviane Sassen

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