H&M Studio Heads to the Beach for Spring 2020 Collection

Published on February 13, 2020

H&M Studio takes inspiration from the Swedish islandof Gotland for its spring-summer 2020 collection. What transpires is a relaxed selection of voluminous dresses, colorful prints and sporty swimsuits. Models Cara Taylor, Oumie Jammeh and Felice Noordhoff appear in the official lookbook images captured on location at the beach. Hitting stores and online on February 20th, a color palette includes hues of hot pink, cobalt blue and vibrant orange. “The collection will be split into two drops, with a high-summer offering of athletic swimwear and easy beach kaftans which will be available at hm.com from end of May,” an official press release reads.

Related: Helena Christensen’s Photographs Take the Spotlight in H&M Collaboration

H&M Studio Spring/Summer 2020 Collection


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