Bella Hadid Turns Up the Shine Factor for Swarovski Campaign

Joanna Elizabeth


Published May 6, 2022

Bella Hadid Swarovski 2022 Campaign
Bella Hadid stars in Swarovski 2022 campaign. Photo: Mert & Marcus

Swarovski brings some sparkle to its 2022 brand campaign, which stars supermodel Bella Hadid. The renowned photography duo Mert & Marcus captures her in dynamic studio images conceived by Giovanna Engelbert, the jeweler’s creative director. The brunette beauty, who is now an ambassador for the brand, transforms into six different personalities by donning six different styles in six different colors.

Swarovski 2022 Jewelry Campaign

Bella Hadid Swarovski Ambassador
Supermodel Bella Hadid has been named an ambassador for Swarovski. Photo: Mert & Marcus

Yellow (sporty), pink (sweet), green (cool), blue (bohemian), metallic (sunshine), and clear white are just a few of the colors that Bella Hadid uses to enchant her audience (glam). The crystal jewelry is photographed in portraits framed by an octagonal shape that represents the brand’s packaging design.

Related: Bella Hadid Gets Equestrian With Burberry Lola Bag

Swarovski 2022 Crystal Jewelry Campaign
Sparkling in crystal jewelry, Bella Hadid fronts Swarovski 2022 campaign. Photo: Mert & Marcus

I was very familiar with Swarovski already. It really is such a timeless and iconic brand. I love the new collections and what the brand has been doing, especially these past two years under the creative vision of Giovanna, and I really see Swarovski as the contemporary jewelry brand of the future. Jewelry is about expression and celebrating individuality – Swarovski celebrates all people and the idea of modern glamour, and I love that.

Bella Hadid
Blue Jewelry Bella Hadid
Decked out in blue jewelry, Bella Hadid fronts Swarovski 2022 campaign. Photo: Mert & Marcus

A selection of denim and crop tops, as well as, one-shoulder tops, are worn with dazzling pieces. Bella Hadid impresses in each shot, from sporty to glamorous to cool and boho chic. The images reflect the versatility of each of the designs.

Bella Hadid Space Buns Hairstyle
Wearing space buns, Bella Hadid appears in Swarovski 2022 jewelry campaign. Photo: Mert & Marcus

“Today, crystals are a dynamic part of our everyday wardrobe: a way of accentuating your individual style in a way that can be as casual as it can be elaborate. Bella is the poster girl for this state of mind,” says Giovanna Engelbert, Creative Director of Swarovski.

Bella Hadid Yellow Jewelry
Rocking a ponytail, Bella Hadid shines in yellow jewelry for Swarovski campaign. Photo: Mert & Marcus
Bella Hadid Cropped Hoodie Green
Rocking a cropped hoodie, Bella Hadid fronts Swarovski 2022 campaign. Photo: Mert & Marcus
Bella Hadid Swarovski Jewelry
Looking sporty glam, Bella Hadid poses for Swarovski 2022 campaign. Photo: Mert & Marcus

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