adidas joins forces with Finnish fashion house Marimekko for its first sports apparel collaboration. This collection includes designs that focus on athletic designs ranging from swimming to cycling to hiking and running. As part of sustainable practices, it uses PRIMEBLUE and PRIMEGREEN recycled yarns.
Its collection showcases Marimekko’s signature prints. The first is the Laine (wave) print from 1965 in addition to the Räsymatto (rag rug) print from 2009. Designs come in monochrome black versions as well as red. Choose from swimsuits, shorts, joggers, jackets, sneakers, and bags.
“This collaboration offers a fantastic opportunity for us to introduce Marimekko’s colorful world and timeless design to even more people around the world, and we hope its message of positivity, curiosity and self-empowerment will inspire many,” says Rebekka Bay, creative director of Marimekko.