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Lana del Rey Keeps it Sweet for H&M’s Fall 2012 Campaign by Inez & Vinoodh

Sweet Autumn – Singer Lana del Rey nabs her first major fashion campaign after being named the face of H&M’s fall-winter collection. Photographers Inez van Lamsweerde and Vinoodh Matadin captured del Rey in the collection’s best looks ranging from a pink angora blend sweater to printed leggings and a tweed biker jacket. Lana will also appear in the upcoming winter advertisements for H&M.


  1. dc

    August 16, 2012 at 2:37 pm

    –7.jpg is def. my fave

  2. Jocelyne Smit

    August 16, 2012 at 2:38 pm

    Love the clothing! H&M keeps gettin’ better and better

  3. Sahar Shirbaz

    August 16, 2012 at 3:35 pm

  4. jank

    August 16, 2012 at 7:03 pm

    I can’t see anything except for her face and I don’t mean it in a good way

  5. Daul Be

    August 17, 2012 at 11:13 am

    I need that pink jumper in the last shot !

  6. Dianeedwards

    August 19, 2012 at 7:03 am

    I love the nails, just found out it’s a deborah lippmann shade which is discontinued. Damn.

  7. guest

    September 11, 2012 at 3:08 pm

    Beautiful photos!!

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