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Sponsored Post: Film | Edita Vilkeviciute, Toni Garrn & Karmen Pedaru for H&M Conscious Collection

Conscious AllureH&M enlists top models Edita Vilkeviciute, Toni Garrn and Karmen Pedaru for a recent promo film featuring the fast fashion retailer’s spring “Conscious Collection”. In the video, the trio works it from head to toe in sustainable fabrics and feminine prints.


4 Comments

  1. Tinacious Me Blog

    April 12, 2012 at 11:16 am

    loving the way H&M is leading the industry for these positive changes! what a great campaign! 
    xo, Tina               

    TINACIOUS.ME 

  2. Haidee

    April 12, 2012 at 11:45 am

  3. allklier

    April 12, 2012 at 12:53 pm

    A good example of missed opportunity in #fashiononfilm. Need more substance…

  4. ThisIsMyFace

    April 13, 2012 at 12:17 am

    My boyfriend looked at me after and asked,”why does H&M have to look so… Cosmo…?”  I didn’t have an answer.

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