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Sponsored Post: Film | Edita Vilkeviciute, Toni Garrn & Karmen Pedaru for H&M Conscious Collection

Conscious AllureH&M enlists top models Edita Vilkeviciute, Toni Garrn and Karmen Pedaru for a recent promo film featuring the fast fashion retailer’s spring “Conscious Collection”. In the video, the trio works it from head to toe in sustainable fabrics and feminine prints.


  1. Tinacious Me Blog

    April 12, 2012 at 11:16 am

    loving the way H&M is leading the industry for these positive changes! what a great campaign! 
    xo, Tina               


  2. Haidee

    April 12, 2012 at 11:45 am

  3. allklier

    April 12, 2012 at 12:53 pm

    A good example of missed opportunity in #fashiononfilm. Need more substance…

  4. ThisIsMyFace

    April 13, 2012 at 12:17 am

    My boyfriend looked at me after and asked,”why does H&M have to look so… Cosmo…?”  I didn’t have an answer.

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