Jemma Baines Enchants in Blugirl Fall 2013 Campaign

blugirl fall ads9 Jemma Baines Enchants in Blugirl Fall 2013 Campaign

In the Garden – Blumarine’s diffusion line Blugirl goes for a youthful look with its fall 2013 campaign starring Jemma Baines. The Australian beauty poses in a garden setting with looks inspired by British it girls’ style such as Alexa Chung. Jemma models fur coats, lace-trimmed designs and flirty details including bows in the charming, outdoor shots.

blugirl fall ads1 Jemma Baines Enchants in Blugirl Fall 2013 Campaign

blugirl fall ads2 Jemma Baines Enchants in Blugirl Fall 2013 Campaign

blugirl fall ads3 Jemma Baines Enchants in Blugirl Fall 2013 Campaign

blugirl fall ads4 Jemma Baines Enchants in Blugirl Fall 2013 Campaign

blugirl fall ads5 Jemma Baines Enchants in Blugirl Fall 2013 Campaign

blugirl fall ads6 Jemma Baines Enchants in Blugirl Fall 2013 Campaign

blugirl fall ads7 Jemma Baines Enchants in Blugirl Fall 2013 Campaign

blugirl fall ads8 Jemma Baines Enchants in Blugirl Fall 2013 Campaign